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MBA in General Management

Course Offerings

MCNY’s MBA in General Management offers a curriculum that serves as a solid foundation in all the fundamental business disciplines. And, in addition to the subjects covered in traditional MBA programs, we integrate the College's Purpose-Centered System of Education, which provides students with the opportunity to use the knowledge they gain in their studies to take positive action in the organization where they are employed. Students earn credit for these hours, thereby making it possible to work part-time or full-time while attending classes full-time.

1 year, 45-credits MBA in General Management Program

Dimensions Purpose 1 - Industry & Venture Purpose 2 - Business Planning Purpose 3 - Implementation, Actualization, and Evaluation
Constructive Action CA 1: Strategic Industry Analysis CA 2: Strategic Planning CA 3: Strategic Management & Evaluation
Skills Managerial Accounting Managerial Economics Managerial Finance
Self & Others Emerging Technologies and Business Empowerment Marketing in a Flat World People, Conflict, Negotiation & Resolution
Values & Ethics Business Law & Ethics Project Leadership Corporate Social Responsibility International Practicum
Systems Intra and Entrepreneurship & Business Management Organizational Behavior, Development & Transformation Innovation & Knowledge Management
Foundation Courses Managerial Statistics Principles of Management & Marketing Principles of Financial Accounting Principles of Economics & Finance

**Students who do not have knowledge of statistics, management/marketing, accounting, or economics/finance may be required to take up to six credits of foundation course(s), which include Managerial Statistics (MBA 501 FDN 1.5 credits), Principles of Management & Marketing (MBA 502 FDN 1.5 credits), Principles of Financial Accounting (MBA 503 FDN 1.5 credits) and Principles of Economics & Finance (MBA 504 FDN 1.5 credits).

Purpose 1

Strategic Industry Analysis (GMT 615 PCA) (3 credits)
Students conduct comprehensive strategic analysis of the industry of their proposed entrepreneurial/intrapreneurial venture and the specific segments of the respective related industry involving their proposed venture for their Constructive Action. They will acquire basic research techniques and methodologies necessary to explore and analyze business trends and needs; relate those needs to their respective proposed professional situations and then apply that knowledge to identify and decide upon a venture, which will satisfy an industry need, realize an opportunity, or solve an industry problem. It is expected that through this Constructive Action, as the students learn advanced business research techniques and industry assessment methods, they will apply the resulting statistical data to deciding upon the direction or extent of their respective entrepreneurial and/or intrapreneurial ventures.
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Managerial Accounting (MBA 615 SKI) (3 credits)
Students create balance sheets and income statements; and use relevant cost data for managerial decision making. Topics include: accounting practices relating to asset valuation, profit determination, cost allocation and internal control procedures. Students learn to analyze cost data related to specific projects and to classify costs/expenditures as either product or period costs as well as techniques associated with cost/analysis reporting, decision making, planning and budgeting. Students also have the option of learning the use of accounting software and tools such as QuickBooks and PeachTree.
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Emerging Technologies and Business Empowerment (GMT 615 SEL) (3 credits)
Theoretical, managerial, and hands-on approaches to the study of computers and information technologies for problem solving and decision making. Topics include: business intelligence; Web 2.0, Web 3.0 and beyond; mobile and electronic commerce; search engine and social media analytics; information systems; system components and properties; and types of information useful to end-users; strategic uses of computers and computer networks in organizations, to analyze systems, information flows, transaction processing, applications of database management; major trends; concepts, applications and technical alternatives in telecommunications. Students will work with standard applications software packages including Microsoft Office, spreadsheet applications, database management, graphics, as well as software specific to their respective areas of specialization.
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Business Law and Ethics (GMT 615 VAL) (3 credits)
Overview of the inter-relationship between the law, ethics and business industries focusing on the scope of rights that attach to an enterprise and the legal issues business people need to identify throughout their careers, from forms of business organization, to commercial transactions, property, employment, government regulation and contract law. Students learn how to negotiate and draft legal agreements based on the varying needs, responsibilities, moral perspectives and ethical obligations which arise in common business situations.
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Intra and Entrepreneurship and Business Management (GMT 615 SYS) (3 credits)
This course provides students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. Student will learn step by step process of turning an idea into a profitable finished product, either as an entrepreneur starting a new business venture, or as an intrapreneur taking direct responsibility within a large corporation.
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Purpose 2

Strategic Planning (GMT 725 PCA) (3 credits)
Students apply knowledge obtained and the strategic industry assessment conducted for their Constructive Action in the prior semester, to develop a comprehensive strategic business and marketing plan for their chosen entrepreneurial and/or intrapreneurial venture. They will also learn that a well-written and exhaustive business plan is not only important in developing an entrepreneurial or intrapreneurial opportunity, but also essential in determining the allocation of resources, obtaining them and successfully managing the resulting venture. When or where appropriate, students will also plan and build a website that can be used in marketing or implementing elements of their entrepreneurial and/or intrapreneurial venture.
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Managerial Economics (MBA 725 SKI) (3 credits)
Basic principles and techniques of micro and macroeconomic analysis applicable to business decisions. Topics include fundamental legal and practical considerations of financing packages; market structure; pricing and resource allocations; applications of managerial strategy and public policy with an emphasis on competition; market power and a business firm's optimal response to government regulation.
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Marketing in a Flat World (GMT 725 SEL) (3 credits)
The course covers the integrated marketing communication mix in a flat world where companies faces new challenges to remain competitive in a global market where geographical divisions are becoming increasingly irrelevant. Topics include: consumer behavior; market research; product planning and development; pricing; advertising strategies; budgeting; personal selling; media cross-marketing; advertising regulation; strategic planning for international markets; special events and sales promotion; public relations and publicity.
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Project Leadership (GMT 725 VAL) (3 credits)
This is an advanced course in project management and leadership on strategic change. The course emphasizes on the use of project management software and sound management principles in cost control, resource and staffing planning, project financial, and schedule management. Topics include organizational strategy; portfolio management; scope management; risk management; cost estimation and budgeting; project scheduling.
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Organizational Behavior, Development, and Transformation (GMT 725 SYS) (3 credits)
Conceptual and experiential approaches to the study of corporate culture, organizational structure, and human behavior in organizational contexts. Students study techniques for designing and developing a highly productive, effective and socially responsive work place. Topics include: work motivation; learning theory; conflict resolution; leadership; managerial styles; job design; performance evaluation and feedback; group dynamics; and issues of organizational power and politics. A broad spectrum of actual management case studies will be used to demonstrate effective approaches and strategies for dealing with organizational problems and opportunities.
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Purpose 3

Strategic Management and Evaluation (GMT 735 PCA) (3 credits)
In this course, students will begin implementing their planned entrepreneurial and/or intrapreneurial venture, and strategically manage the actualization of their venture by setting into motion their respective business plans, identifying sources of financing and evaluating their successes and failures to apply lessons learned and adjust as needed. For this Constructive Action, students specifically will identify sources of financing and actualize business objectives by developing policies and allocating resources to implement their plans. They then will design key project metrics and indicators, monitor and evaluate the outcomes of implementation, further applying knowledge gained through practice by revising, adding, deleting or adjusting strategies as needed. By the end of the semester students will also assess the extent to which they were successful with their respective venture goals, and draft recommendations for further action.
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Managerial Finance (MBA 735 SKI) (3 credits)
Overview of the effective management of financial resources. Topics include: analyzing fiscal data; budgeting; the construction of cash flow projections; financial statement analysis; taxation issues; internal and external reporting requirements; internal controls; the hiring and supervising of accounting staff and personnel; borrowing; basic risk and return concepts; security pricing and analysis; capital budgeting; the cost of capital; strategic planning and investment decisions.
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People, Conflict, Negotiation and Resolution (GMT 735 SEL) (3 credits)
Students develop negotiation skills for use in various business contexts. Topics include: negotiation theory; the advantages and disadvantages of different negotiation styles and strategies; dispute prevention; litigation versus alternative resolution options; mediation; arbitration; court systems and litigation; trials and appeals involving individuals, multiple parties, coalitions or teams. Students will learn pre-negotiation preparation techniques; how to develop a personal negotiation style; how to engage in cross-cultural negotiations; and how to develop trust and build beneficial professional relationships.
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Corporate Social Responsibility (GMT 735 VAL) (3 credits)
Corporate Social Responsibility provides an insightful look into how business adopts a strategic focus for fulfilling the economic, legal, and ethical responsibilities expected by all its stakeholders. Topics include: managing stakeholder relationship; governance; ethical business decisions; technology and sustainability issues. Case studies provide focus on financial, energy, and environmental issues. This course works in tandem with the International Practicum.
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International Practicum (MBA 735 VAL) (course runs in tandem with 735 VAL courses)
Each MBA program has its own travel study component which is built into the curriculum and included in the tuition. The destination for the study abroad trip for each program is selected annually, and may change from year to year. Participation in the study abroad trip is mandatory, except for very limited exceptions that may be granted by the Dean. Tuition rates are the published MCNY tuition rates regardless of whether students participate in the study abroad trip.
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Innovation and Knowledge Management (GMT 735 SYS) (3 credits)
This course provides an overview of state-of-the-art enterprise Knowledge Management Systems that leverage a company's existing investments in intranets, data warehousing, data mining, groupware, and other collaboration technologies. Topics include managing the process of planning, coordinating, managing, sharing, and controlling organization’s data assets; operates information systems to create, collect, process, disseminate, use, store, protect, and dispose of information.
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Foundation Courses

Managerial Statistics (MBA 501 FDN) (1.5 credits)
This foundation course introduces students to statistics useful for their MBA studies and for solving managerial problems. Students will learn a variety of techniques and tools to solicit, evaluate and communicate information for problem solving purposes. The course teaches the concepts and applications of business statistics, as well as providing the students the opportunity to observe and actually carry out computer-generated solutions using SPSS and Microsoft Excel.
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Principles of Management & Marketing (MBA 502 FDN) (1.5 credits)
This foundation course teaches management principles to tomorrow’s business leaders by weaving three threads: strategy, entrepreneurship and active leadership. Students will also be exposed to key concepts of marketing in today's business environment such as service, sustainability, ethics and social responsibility, global coverage, and metrics.
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Principles of Financial Accounting (MBA 503 FDN) (1.5 credits)
This foundation course teaches fundamental accounting procedures and the uses of accounting information. Topics include: recording transactions; controlling, costing and analyzing inventories; reporting and controlling liquid assets; measuring and reporting long-operating assets; current and contingent liabilities; the time value of money; analyzing and reporting owners' equity; balance sheets and statements of cash flow; and managing and accounting for corporate income tax.
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Principles of Economics & Finance (MBA 504 FDN) (1.5 credits)
This foundation course help students to understand the practicality and relevance of economics and finance with a variety of illustrations and insights. Economics topics include: classical vs. modern economic thought; supply and demand; elasticity; competition and Monopoly; inflation and unemployment. Finance topics include: the federal reserve system; FOMC and the money market; interest rates; financial Structure; investment decisions.
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